The gap between theatrical and OTT releases is becoming narrower with the passing of time. While there’s a standard practice of maintaining at least 4-week gap between theatrical release and OTT, there have been instances where a movie has been released on digital platforms just 20 days after its theatrical release.
And now, a new record of sorts has been established with Satyadev’s Krishnamma arriving on OTT within a week of its release. The film was released on 10th May and has already found its way to Amazon Prime Video.
This is indeed shocking as the team had officially released a poster just a day back stating that all distributors have achieved breakeven. And now the movie is streaming because, in reality, the movie did not work well at the Box office. The producer wants to recover the invested money and early OTT streaming seems to be the only way out.
Directed by V V Gopala Krishna, Krishnamma is a revenge action drama starring Archana, Krishna Burugula, Athira, Meesala Lakshman among others. The film has been bankrolled by Krishna Kommalapati and received praise for its raw portrayal and Satyadev’s performance. However, the story and overall screenplay couldn’t generate any excitement.