With the arrival of the OTT platforms, the dimensions of feature films have undergone many alterations. The satellite market in particular is on the verge of collapse since films are usually telecasted post-a film’s digital premiere.
Even big-budgeted pan-Indian films are garnering poor viewership due to their availability on streaming platforms online beforehand. Most recently, Jr. NTR’s Devara: Part One and Prabhas’s Kalki 2898 AD have had trouble finding satellite platforms.
This phenomenon is particularly significant for flop movies that have an early OTT release. This not only kills the theatrical footfalls but also leads to disastrous TRP ratings on television. This is one of the main reasons why a lot of big-budgeted films are being shelved after being officially announced.
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