Sankranthiki Vasthunam, the latest sensational blockbuster has collected more than 260 Cr gross worldwide and is still running with good occupancies in the theaters. The film’s OTT release reports were doing rounds in the industry circles, but the makers have come up with a surprising announcement. Sankranthiki Vasthunam’s Television Premiere will be done before the OTT release.
The film’s all non-theatrical rights satellite and digital rights have been bagged by Zee Group. Now Zee Telugu comes up with a new strategy. As both rights are owned by the Zee Group, the team is premiering the film on Television before the OTT streaming. This is definitely a good idea, as the family audiences are the main target of Sankranthiki Vasthunnam.
So, Sankranthiki Vasthunam’s Television Premiere being done before the OTT release will attract the family audiences and if this strategy works, then many movies are also likely to follow the same strategy. The team will arrange a final success meet today evening, and the entire cast and crew will attend this event.
