After creating a massive disruption in the communications and entertainments sector with Jio, Mukesh Ambani has now set his eyes on launching an OTT platform.
According to sources, digital media and entertainment is essential pillar of Jio’s digital business strategy. Reliance plans to invest aggressively and grow the digital media business. Very soon an official announcement will be made on the new OTT platform.
Sources also added that Reliance wants to retain management control over the digital operations. They want to invest behind creating India’s number 1 OTT destination as well as a broadcast platform.
“There is a lot of interest from content companies and production houses in partnering with Reliance and Jio, and investors are keen to back such partnerships,” they added.
Reliance-owned Viacom 18 already is involved with the digital streaming platform Voot. Along with that Reliance also is the force behind Jio Cinema. However, this upcoming OTT platform is aiming to compete directly with biggies Netflix and Amazon.
Interestingly, Mukesh Ambani also has plans to go for IPL hosting rights on his OTT platform. Currently, the broadcast rights are bagged by Disney + Hotstar.
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