PVR and INOX, the largest film exhibitors in India, merged to form PVR INOX Limited, placing it among the world’s leading cinema operators. The newly merged PVR INOX operates a network of the 1689 cinema screens in 361 properties across 115 cities in India and Sri Lanka, and holds 43% share of multiplex screens in India. It has the largest number of admissions per screen and the fifth-largest number of screens in the world. PVR INOX combines two solid management teams and the highest quality facilities across India and Sri Lanka.
This venture combines the 25 years of innovation, risk-taking and excellent performance of PVR with the principles of exploration, premium standards and productiveness of INOX service.
PVR INOX Pictures, formerly PVR Pictures, is the motion picture arm of PVR INOX Limited. It intends to strengthen investments in content procuring to streamline high-quality content for the Indian market, generate further opportunity for underrepresented storytellers and independent creators, and deliver a powerful content slate to the Indian audience. Through a larger screen network, it will expand its programming and marketing potential and create highly groundbreaking experiences, bringing significant value to its partners and clients.
“PVR INOX Pictures will aspire to be the most innovative, exciting and fun place to share your stories with India. With two large forces coming together, the scale of opportunities is unprecedented. PVR INOX Pictures will continue to serve as a partner to the content producers across the globe and expand the quality and depth of content that is made available to Indian consumers. PVR INOX Pictures is better positioned than ever to generate value for international producers, sales agents, the independent film community and studios,“ says Sanjeev Kumar Bijli, Executive Director, PVR INOX Limited.
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