On Tuesday, the Goods and Services Tax or GST Council decided to reduce food and beverage tax rates sold in cinema halls, saying it will help in the revival of the theater business Post-Covid and avoid litigation. The Council, headed by the Union finance minister and consisting of representatives of all states and UT’s, on Tuesday decided to lower the service tax levied on food and beverages consumed in cinema halls to 5% from 18%.
Seeing this news, many netizens and moviegoers thought that the Food and Beverages prices in the multiplex chains like PVR Cinemas will come down a bit. However, it seemed that the multiplexes did not change their cost of F&B according to the new rule and one of the netizens who went to a movie on one of the PVR’s Screen took to his Twitter account to complain about the cost of food and beverage.
That netizen said that it took a total of Rs 820 for him to buy a popcorn tub and a Pepsi, which is almost equal to a yearly subscription of Amazon Prime Video. He then stated, no wonder people do not go to cinemas anymore.
Surprisingly, the twitter handle of PVR Cinemas responded to the feedback and stated they believe that every opinion matters, and it must be respected. Which is why they gave an update for every moviegoer in India which shows the biggest multiplex chain in India has decreased its cost of food and beverage The netizens felt It was really a welcoming change from PVR Cinemas.
PVR Cinemas (PVR INOX limited) id the go-to theater chain when it comes to leisure full theatrical viewing. They have made a name for themselves by consistently delivering in terms of world-class audio and video quality.
After them merging with Inox chain, the new venture has been named as PVR INOX Limited with the branding of the existing screens continuing as PVR and INOX respectively. New cinemas which opened post the merger will be branded as PVR INOX. They will operate 1500+ screens across India.
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