Producers strongly believe that the early OTT releases are killing cinemas and the theatrical market. However, they are not able to find a solution for this. Several meetings and deliberations have been conducted to find a resolution but nothing worked out. Interestingly, some of the key members of the producers’ council themselves released their movies in just 2-3 weeks on OTT platforms to recover theatrical losses.
Day by day, the theatre audience is decreasing due to these early OTT releases and many theatres are also shutting down. Yesterday at an event producer Bunny Vas also said the same. He stated that producers can not decide on this because everyone is focused on recovering their money invested.
Only the government can put an end point to this issue by putting a strict restriction on OTT releases and save theatres. If the government puts a restriction, then the situation might improve. However, there seems to be no strong reason for the government to step into this unless the producers actively voice out and seek support.
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