Finally, the producer council has set a mandatory date for OTT releases. Although they took the decision a little late, it is something that is mandatory right now to save cinema in theatres.
Ever since the COVID pandemic, OTT is on the raise. Apart from series, movies were released directly on the OTT platforms. While this was something, the movies that are released in theatres were also released on OTT very soon. Movie like Sarkaru Vaari Paata starring Super Star Mahesh Babu was streamed on OTT from the third week itself. Despite being pay-per-view, the movie got immediately pirated and shared on various platforms.
Acharya also had the same fate and now Virataparvam is getting streamed just after two weeks of theatrical release. This is something that hampers the theatrical experience for people. With raise in ticket rates, who will show interest in the movie when they can just watch it on OTT platform?
This had huge impact on the movies like Ante Sundaraniki. Finally, the Producer Council has decided to take an action on this. From now onwards, the top 6 heroes movies should be streamed in OTT platform only after 8 weeks of the theatrical release. Remaining movies will have 6 weeks of window.
This decision is the need of the hour and glad that the producers came to a decision.