A few years ago, films used to have a good run in the theatres. All successful films would run for a minimum of 50 days and may even surpass that mark. And thereafter, films would be telecasted on the TVs. But in recent times, especially after the arrival of many OTT platforms, film runs have been restricted to a mere 2 weekends or 1 weekend itself. With this Exhibitor losses have become a big issue.
OTT platforms are not offering big amounts for all films fearing losses. For this reason, producers are closing the deal with these OTT platforms for early streaming. Every film is getting streamed in just 4 weeks which is just a month’s time. Guntur Kaaram and Salaar too streamed in the same way. And medium-budget films stream in less than 3 weeks also. Makers are streaming the films that get negative talk to cover up the losses through OTT streaming. Theatre owners are suffering because of this.
The theatre owners are failing to even recover rents on the weekdays. People too are neglecting to watch the films in the theatres as they are getting streamed so early after the release as said above. Audiences are watching only if the film gets a unanimous positive talk. In Hindi, National plexes made an agreement with OTT platforms that they should stream the films only after 8 weeks. This is allowing the Bollywood films to have a good run. But this is lacking here in the South. This should be dealt with properly.
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