Tollywood film producer and senior film publicist BA Raju passed away in Hyderabad on Friday due to cardiac arrest. He was 62. His son, Shiva Kumar broke the news through Twitter which has shaken the entire film industry. He stated that Raju passed away due to sudden fluctuations of diabetes which led to a cardiac arrest.
“With extreme sorrow & grief we would like to announce the untimely demise of our beloved father Shri B.A.Raju. He passed away due to sudden fluctuations of diabetes & cardiac arrest. May his Soul Rest In Peace. Dad Be A “Raju” Forever because You are a “SUPERHIT” in Our Hearts.” (sic), he tweeted.
Raju worked as the personal publicist for veteran actor Krishna and later worked as a publicist for his son Mahesh Babu. He was also a noted journalist and founder and editor of film magazine ‘Superhit. He worked as the publicist for over 1500 Telugu films, and also produced a few films like Premalo Pavani Kalyan, Chantigadu, Premikulu, Lovely, and Vaisakham. Lovely was directed by his wife B Jaya, who passed away four years ago.
Mahesh Babu, with whom Raju had acquaintance for many decades was shaken by the Raju’s death.
Film industry bigwigs such as Chiranjeevi, Venkatesh,Jr NTR among others expressed their condolences at the demise of BA Raju.
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