For any movie, the key element to success apart from content is promotions. It does not matter who the star is, who the director is, or who’s producing the film, at the end of the day, people will come to the theatres only if the film is promoted well enough.
This is especially true in the case of big-budget movies where a lot of money is spent on the film. A prime example of this is the promotional strategies employed by RRR makers during the release of the film. The makers planned grand events in various metropolitan cities. They roped in the biggest stars from all the industries and honored them as the chief guests to further promote the film.
One more brilliant promotional strategy that RRR employed was its partnership with PVR. That deal hugely helped the film to reach many audiences.
Mani Ratnam’s Ponniyin Selvan is all set to release on 30th September and the promotions have kicked in. The makers organized a grand trailer and music launch event a couple of days ago with Rajinikanth and Kamal Haasan as the chief guests.
Taking a leaf from RRR’s style of promotions, the makers of Ponniyin Selvan have struck a deal with PVR. Lyca Productions tweeted on their official handle, announcing PVR as the official multiplex partner of Ponniyin Selvan.
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