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Trade Talk: Ajith Market Not Suited for 300 Cr Investments

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Trade Talk: Ajith Market Not Suited for 300 Cr Investments

Ajith delivered a blockbuster with his last release, Good Bad Ugly, and soon signed his next film with the same director, Adhik Ravichandran. But there has been no update about this project so far. According to industry sources, the film has not taken off due to a mismatch between Ajith’s market value and his remuneration.

Even though the director and the script are ready, the film has not gone on floors because producers are not yet willing to invest. Discussions have taken place with a few Tamil and Telugu producers, and there are also talks with Hindi producers, but no one has been finalized so far.

Ajith’s Next Film Finding It Tough to Secure Producers

The main issue is said to be the huge budget. Tamil Nadu’s leading distributor, Tiruppur Subramaniam, spoke about this in an interview and stated that producers are not ready to invest more than ₹300 crore on an Ajith film because his market does not justify such a large investment.

This argument holds weight. Ajith’s highest-grossing film, Good Bad Ugly, earned around ₹250 crore gross worldwide, with a distributor share of about ₹110–120 crore. Even if his next film achieves similar theatrical business, there is no guarantee that producers can recover the remaining ₹180 crore.

Limitations in other markets are impacting Ajith’s stardom

OTT platforms are currently offering around ₹70–80 crore for films starring major regional actors. Even after adding satellite rights and other revenues, a budget of ₹250 crore itself is risky for producers, making a ₹300 crore budget extremely risky. To recover such a budget, a film would need to collect more than ₹400 crore at the box office.

Ajith has a very strong market in Tamil Nadu and stands on par with Vijay and Rajinikanth in his home state. However, his reach in other Indian markets and languages is much lower compared to theirs. This is the main reason producers are willing to invest ₹400 crore or more in films starring Vijay or Rajinikanth, but hesitate to do the same for Ajith.

Mohanlal’s Record Year, But Vrusshabha Ends in Shock at the Box Office

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Mohanlal’s Record Year, But Vrusshabha Ends in Shock at the Box Office

Mohanlal, who had a great year in 2025 by scoring three back-to-back super hits at the box office, has faced a shocking result with his latest film, Vrusshabha, which has become a big disaster at the box office.

Normally, irrespective of word of mouth, big stars get huge openings and respectable numbers. But in Malayalam cinema, it has often been quite different, and this has been witnessed many times. The latest example is Vrusshabha, starring Mohanlal, who scored two of the biggest hits and all-time grossers of the industry this year with Empuraan (265 Cr) and Thudarum (234 Cr), along with the sensational blockbuster Hridaya Pooravam (76 Cr). 

In contrast, Vrusshabha, a big-budget film released during the Christmas weekend, failed to even recover its expenses and managed to collect only around 2 Cr gross. Sadly, Mohanlal had to end a superb 2025 with such a disastrous result. 

Let the Court Decide: iBOMMA Ravi

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Let the Court Decide: iBOMMA Ravi

The custody interrogation of iBomma Ravi, the operator of the piracy platform iBomma, has been completed. Even after being arrested in the piracy case, Ravi reportedly maintained that he had not confessed to the allegations and stated that the truth would come out only after the court’s verdict.

Meanwhile, the Hyderabad Cyber Crime Police have gathered several crucial details in connection with the piracy website case. They collected evidence related to links with piracy gangs, sources of pirated content, betting apps, and financial transactions.

Additionally, it was found that Ravi obtained a PAN card and a driving licence in the name of Prahlad Vellela. Based on this, the Hyderabad police investigated Prahlad’s role as well. Prahlad was brought from Bengaluru for questioning. During Ravi’s custody, the police questioned Prahlad in Ravi’s presence and collected several key details.

iBomma Ravi says courts decision will be final

After interrogating Ravi for 12 days and four days each in three separate cases, the Cyber Crime Police produced him before the court as his custody period ended today. After conducting a medical examination, Ravi was shifted to the Nampally Court.

During this time, iBomma Ravi, who was arrested in the piracy case, told the media that all the allegations against him were false and said he would prove his innocence in court. He reportedly displayed a defiant attitude while speaking to the media.

Immadi Ravi said that the court’s decision would be final and dismissed the accusations against him as baseless. He questioned who had claimed that he had links with betting apps and reiterated that everything would be settled legally in court. He also further clarified that he had not absconded and was living in Kukatpally, adding that he had only obtained citizenship of another country and had not fled anywhere.

Spirit Update Arriving

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Spirit Update Arriving

Telugu cinema is gearing up for some massive projects in 2026 and 2027, and one of the most awaited among them is Prabhas – Sandeep Reddy Vanga’s Spirit. The latest update is that the makers are preparing to announce the release date very soon.

The film recently began shooting. Director Sandeep Reddy Vanga had extra time for pre-production because of Prabhas’s earlier commitments, and now Prabhas is fully focused on Spirit. His look in the film is said to be completely fresh and different.

Reports suggest that the first look of Spirit, the most awaited movie, will be unveiled on New Year’s Day, along with the official release date. With Vanga’s strong reputation and Prabhas’s star power, the film already has massive hype among fans.

Vijay Deverakonda and Rashmika Mandanna Wedding Date Revealed

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Vijay Deverakonda and Rashmika Mandanna Wedding Date Revealed

Even though there has been no official announcement, rumors about Vijay Deverakonda and Rashmika Mandanna’s wedding continue to circulate in media circles. The latest buzz suggests that the wedding date has already been finalized.

According to reports, Vijay Deverakonda and Rashmika Mandanna are planning to get married on February 26, 2026, at the Udaipur Palace. It is also said that the couple got engaged in October 2025 in a private ceremony attended only by close family members.

However, the couple has not officially confirmed any details about their engagement or wedding so far. Fans are now waiting to see when they will make a formal announcement.

Vijay and Rashmika have previously worked together in popular films such as Geetha Govindam (2018) and Dear Comrade (2019).

Siddu Jonnalagadda Signs a New Action-Comedy

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Siddu Jonnalagadda Signs a New Action-Comedy

Young actor Siddu Jonnalagadda, who rose to fame with the DJ Tillu Series, faced a big failure with his recent release, Telusu Kada, and he is all set to make a big comeback with his next film. The latest news is that the actor is all set to start a brand new action comedy.

The inside reports suggest that Siddu Jonnalagadda has signed an exciting new film with Swaroop, the director of Agent Sai Srinivasa Athreya, which will be made as an action-comedy entertainer. It is said that the actor is extremely impressed with the story and gave his nod immediately after listening to it. The film will be bankrolled by Sitara Entertainments.

Youth audiences like Siddu for his unique comedy timing and screen presence, and they want him to give a proper comeback with his next film. 

Should Ravi Teja’s Son Be Involved in Choosing Ravi Teja’s Films?

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Should Ravi Teja’s Son Be Involved in Choosing Ravi Teja’s Films?

Recently, producer Naga Vamsi shared an interesting incident when Ravi Teja’s son, Mahadhan, did not like the second half of Mass Jathara and said the first half was okay. Seeing this, the fans of the actor started to say that his son has better judgment skills than his father, and he should advise Raviteja in choosing films. 

Ravi Teja is facing continuous failures as a hero, and if we put the results aside, one main complaint about him is that he is not getting out of that love and regular mass bubble and is not doing age-appropriate roles. 

Also, if we see the recent public statements of the actor, it seems to be missing the latest trend and people’s judgment. Before Mass Jathara’s release, he sounded confident of the movie’s success, which made fans put massive hopes on the film, but after watching the film, even they got surprised by how Raviteja said those words with such confidence.

As said above, producer Naga Vamsi reveals that Raviteja’s Son Mahadhan judges the Mass Jathara correctly before its release, as he said that the 1st half is okay and 2nd half is disappointing, which is well in sync with the audience’s judgment as well.

After learning this, the fans and netizens have already started requesting Ravi Teja to involve his son in signing the subjects. Another reason is that Mahadhan is working as an assistant director presently. So, definitely, he will have a good taste in judging subjects and understanding current trends. 

Currently, Raviteja’s son Mahadhan is working as an assistant director under Sandeep Vanga for Spirit.

Dhurandhar Set to Become Hindi Industry Hit This Week

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Dhurandhar Set to Become Hindi Industry Hit This Week

Dhurandhar, the latest blockbuster from Bollywood, has created several records till now, and it is on the way to becoming the new Hindi industry hit. The film has collected 660 Cr nett in India till yesterday, which is the 2nd biggest nett for Hindi version after Pushpa 2 (730Cr+). 

The overall gross of Dhurandhar worldwide is 1005 Cr, with 780 Cr gross from India and 225 Cr gross overseas. Pushpa 2 and Jawan, with around 1050 Cr gross collection, stand as the highest grossers for the Hindi version. Dhurandhar is all set to beat the number, and it is set to become the new Hindi Industry hit by Thursday (1st January).

Dhurandhar crosses everyone’s expectations at the box office

The biggest surprise is that this achievement is happening without the Gulf release, which could have easily contributed another 100 Cr. At this pace, Dhurandhar will easily go near the range of 1200 Cr in full run. 

Dhurandhar 2 has been announced for 19th March release with South languages as well. We need to wait and see how that film will create havoc after such a phenomenal performance for the first time.

Maruthi Silences Critics With The Raja Saab Trailer

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Maruthi Silences Critics With The Raja Saab Trailer

Ever since the name of Maruthi was announced for Prabhas’s The Raja Saab, everyone doubted whether the director can handle such a big star. But Maruthi silences critics with The Raja Saab trailer 2.0.

The Raja Saab Trailer 2.0 showcases the scale and magnitude of the film and clearly explains why such a big runtime is required. A film with this kind of vast canvas naturally needs more than a three-hour duration. The trailer also suggests that the movie has multiple layers, a strong story, and emotional depth, blending horror with entertainment. 

Prabhas appears in a completely new avatar and seems to have delivered several enthralling moments for fans and audiences. The final shot is especially interesting and out of the box, and leaves a strong impact.

The RajaSaab Trailer 2.0

Just by watching the trailer, it is clear that Maruthi is coming with his best work, and he also puts to rest all doubts about handling a big star hero, as the film’s scale and visuals clearly show that it stands on par with Prabhas’s recent pan-Indian films.

Affordable Ticket Pricing: The Game Changer for Small Films

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Affordable Ticket Pricing: The Game Changer for Small Films

Recently, a small film titled Raju Weds Rambai was released in theaters with a ticket price of ₹99 at single-screen cinemas. Although this move faced some backlash from a few exhibitors, affordable ticket pricing could become a game-changer for small films. In fact, several people from the industry are supporting this strategy.

A large section of the audience is unhappy with the Tollywood industry due to high ticket prices. Even producers have admitted this many times, yet they continue to set maximum ticket prices and approve steep hikes for big films. For star-driven films, stardom attracts audiences on the first day, while word of mouth plays an important role afterward.

However, high ticket prices mostly affect small films. Many small movies are released with maximum ticket prices, as per government orders, but this pricing does not work for audiences. As a result, several small films fail to achieve even decent footfalls.

It now appears that the Telugu film industry has started to learn this lesson and is moving toward affordable ticket pricing for small films. Most small movies are opting for a ₹99 ticket price at single screens, and this approach is working well.

This trend should continue. Medium-budget films also need to find ways to attract more audiences. While they may not be able to offer ₹99 tickets, avoiding ticket price hikes in Andhra Pradesh could still benefit them.

In Telangana, the maximum multiplex ticket price of ₹295 should be revised for medium-budget films if the industry wants to increase theater footfalls.

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