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HIT 3 Off to a Flying Start in the USA

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Nani’s HIT 3 will arrive in theaters on May 1, 2025. The film’s posters and teaser received a good response, and the recently released trailer raised the expectations to the next level. Meanwhile, HIT 3 is off to a flying start in the USA bookings.

The USA is Nani’s biggest territory, as the actor enjoys a strong fan base and market there. The rights to the third film from the HIT franchise have been sold for a record price overseas. For the movie to break even, it has to collect 2 million at the North American box office, which is a record business in non-star films.

The film’s advance bookings have been opened in America, and Nani’s HIT 3 is off to a flying start in the USA bookings. The advance sales have crossed the 30K mark for premieres, even with limited bookings opened, and the film is expected to start with the biggest number for Nani.

As said above, the film’s trailer also received a good response, which definitely boosted the advance bookings. Overall, the worldwide theatrical business of the film is 40 Cr, and the movie has been censored with an ‘A’ certificate.

Multiple Heroines in Allu Arjun-Atlee Film

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The announcement of AA22, the first-ever film under the combination of Icon StAAr Allu Arjun and Atlee, was made a few days ago. With the announcement video itself, the movie raised huge anticipation around it, and the latest news is that Allu Arjun will act with multiple heroines in Atlee’s film.

Atlee goes big with Allu Arjun’s Film

Director Atlee is known for grand-scale mass commercial films, but he surprised everyone by taking a different path with his upcoming film with AA. He aims to make a film that will involve big visuals and different worlds. The movie was officially announced on Allu Arjun’s birthday.

Even though Atlee imagines a new film with grand visuals, he seems to have not forgotten his sentiment that he applied in his other commercial films. Almost all of Atlee’s films with big heroes have multiple characters for the lead.

So, even Allu Arjun will appear in different characters in AA22. Also, all Atlee’s films, excluding Bigil, have multiple lead actresses. There is a strong buzz that Allu Arjun will act with multiple heroines in Atlee’s film. Reportedly, the team is discussing those roles with many actresses.

This mega-budget film is backed by Sun Pictures on a massive scale, and currently, the film is in the pre-production phase, and the shooting is likely to start around August.

Telugu Theaters in Deep Trouble

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We may feel proud of Telugu cinema crossing borders and going global. But the same can’t be said about the theatres. Theaters in the Telugu states are struggling and going through a very tough phase.

Due to pan India mania and rising digital business, the film’s budget have increased and also the number of films releasing got decreased. At the same time due to continues ticket hikes and OTT options, thetares business is getting impacted making their maintenance tough.

Presently, theaters are running at a deficit for more than 75% of the days in a year. Subsequently, the losses are growing with 80% of the invested amounts resulting in losses for many films.

Distributors and exhibitors need to unite and take a stand. Only the unity of exhibitors and distributors can bring change to the distribution terms, early OTT releases, and ticket pricing. Until then, distributors may continue to face tough times.

Thaman Confirms: My Music Not Used in Pushpa 2

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Renowned music director Thaman recently opened up about his involvement in the highly successful film ‘Pushpa 2: The Rule’, which had its global release on December 5, 2024. He revealed that he contributed to the film’s background score, working for ten days to create three different versions. Although his work was well-received by the production team, the final background score featured compositions by Devi Sri Prasad (DSP) and Sam CS.

This sequel took a unique approach in terms of music, with director Sukumar bringing in multiple composers—including Thaman, B. Ajaneesh Loknath, and Sam CS—to experiment with the film’s soundscape. Eventually, the team decided to go ahead with a blend of DSP and Sam CS’s work for the final cut. Thaman stated that the choice was made collectively, and he respected the team’s creative vision, expressing no regrets over the outcome.

‘Pushpa 2: The Rule’ emerged as a massive box-office hit, raking in over ₹1,7p0 crore globally. It now holds the title of the highest-grossing Indian film of 2024 and ranks as the third highest-grossing Indian film ever. The movie is currently streaming on Netflix, featuring a reloaded version with additional scenes. Thaman officially confirmed his contribution to the film’s music only recently, marking his first public statement on the matter since the film’s release.

Jaat Clears the litmus test

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Bollywood veteran star hero Sunny Deol teamed up with Telugu director Gopichand Malineni for JAAT, the action drama. The film had a fairly decent first weekend at the box office. Jaat clears the litmus test at the ticket windows.

Sunny Deol’s JAAT crosses the 50 Cr mark at the domestic Box Office

As mentioned above, JAAt had a good weekend at the box office. For the 1st weekend, it collected in the range of 40 Cr net. On Monday, with the Ambedkar Jayanthi advantage, Jaat clears the litmus test. The film has held well, collecting more than 7 Cr net.

Today, it faces the first weekday test, and the movie shows a good hold. The early estimates are at 6 Cr net. Today, the film has crossed 50 Cr net at the domestic box office, and the total net for 6 days will be in the range of 53 Cr. 

The film needs to maintain the same momentum for the next weekdays and needs to take a jump on the second weekend. It has to go near the 125 Cr to 150 Cr range net in India, as the makers have put a massive budget into the film.

Good Bad Ugly Clears the Litmus Test

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Ajith’s latest action comedy, directed by Adhik Ravichandran, Good Bad Ugly, showed a good hold on the weekday after a big and extended weekend. Good Bad Ugly clears the litmus test at the box office.

Ajith’s Good Bad Ugly Collects 175 Crore for 5 Days

As said above, the film had a very good extended 1st weekend with 100 Cr+ in Tamil Nadu and close to 50 Cr gross overseas, and overall worldwide, the film collected around 175 Cr gross in 5 days.

After the five-day weekend, today is the movie faces its 1st weekday, and it holds good today, which is a positive sign for the film. In Tamil Nadu,, the early estimates are more than 6 Cr gross on day 6, and worldwide, it will be in the range of a double-digit gross collection.

Good Bad Ugly Box Office: Potentially Big 2nd Weekend

Ajith’s Good Bad Ugly clears the litmus test at the box office. The film needs to maintain the same momentum in the coming weekdays, and the 2nd weekend is also expected to be big for the film, as Friday is a good holiday followed by Saturday and Sunday.

What’s Troubling Trivikram? Inside the Dilemma

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Ace Telugu director Trivikram Srinivas, known for his strong brand value and loyal fanbase, currently finds himself in a tricky situation regarding his next project. Originally, Trivikram had invested nearly a year working on the script for a massive mythological pan-Indian project with Allu Arjun. This film was expected to go on floors around this time.

However, with Allu Arjun reportedly prioritizing his film with director Atlee, things have taken a different turn. Although there are talks of Allu Arjun managing both projects simultaneously, the challenge lies in juggling two films of completely different genres. Even then, Trivikram might have to wait at least eight more months, possibly longer, before he can start his ambitious venture.

Amidst this delay, rumors are circulating that Trivikram is contemplating a different film in the interim. While this could keep him occupied, it also carries a significant risk. Following the mixed response to ‘Guntur Karam’, another underwhelming project could impact his pan-Indian dream collaboration with Allu Arjun. Now, all eyes are on Trivikram as he weighs the pros and cons of waiting versus taking up another film. Either way, the decision is bound to be a crucial one for his career.

Empuraan’s Disappointing Finish at Indian Box Office

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Mohanlal’s Empuraan, the biggest project from Mollywood, which created records from pre-release business, advance bookings, and box office records and achieved the first 250 Cr grosser for Mollywood, also emerged as an industry hit. However, Empuraan’s disappointing finish at the Indian box office shocked everyone.

While looking at the box office performance of the film, all the milestones and record numbers were achieved in the 1st week. From the 2nd week, the film completely crashed at the box office. The film had a huge first weekend overseas, and even though it fell on the 2nd weekend, the 1st week numbers were massive and broke the previous industry hit with a double margin. 

Mohanlal’s Empuraan Box Office: Huge Overseas but Okayish in India

But in India, after the 1st weekend, the film did not see big numbers. Everyone expected it would be the 1st 100 Cr grosser for Kerala, and even they thought it would open the 150 Cr club and many more milestones, but L2 Empuraan did not match the expectations.

L2: Empuraan failed to become the Number One Grosser in Kerala

As of now, the film has not become the number one grosser yet. It has collected around 85 Cr gross, and reaching the No. 1 position [90 Cr] itself looks like an impossible task. The mixed WOM impacted it from the 2nd week, and that is why Mohanlal’s Empuraan’s disappointing finish at the Indian box office shocked everyone.

In other languages like Tamil, Telugu, and Hindi, the film completely failed and ended up with a disastrous result. The mixed WOM highly impacted these areas from the opening day itself.

Overall, Empuraan is a box office success, collecting 260 Cr+ gross worldwide, but while comparing it to overseas and looking at the movie’s scale and budget, it can be said that the film gathered just okay range numbers in India, and it did not create records in any territory or language.

LCU prequel short film set to roll

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Kollywood Director Lokesh Kanagaraj created the film Universe, popularized by fans and audiences as LCU (Lokesh Cinematic Universe) with his Vikram. He also included his films, Kaithi and Leo in it. He gave a pause to the expansion of the universe and concentrated on Coolie starring Rajinikanth.

The shoot of Coolie is also said to be wrapped up and currently, the post-production works are underway. Lokesh Kanagaraj is now prepared to take up Kaithi 2 starring Karthi which has also been announced recently. But before that, it is learned that the Director would be shooting a short film to describe the origin of LCU in detail.

This was already announced last year and this short film is set to go to the sets before Kaithi 2’s shoot. Netflix has reportedly bought the rights of this short film as per sources.

Meanwhile, Coolie has been announced to release on 14th August worldwide. Kaithi 2 is expected to go on sets at the end of this year or in early 2026. So, it can be understood that Lokesh Kanagaraj will make the short film in this gap.

Devara 2 progresses – First narration completed

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Devara starring NTR was one of the blockbuster hits last year. The film grossed more than 400 crores worldwide also becoming NTR’s highest grosser. The film also teased the sequel at the end to the delight of fans and audiences. They have been waiting for an update regarding the sequel work commencement.

NTR is currently busy with the commitments of War 2 and NTRNeel. So, Devara 2 normally took a delay in the work prospects. As NTR is about to complete the shoot of War 2 and also joining the NTRNeel’s film this month, Devara 2’s work is set to commence. It is learned that the first narration of the film has already been completed. NTR too confirmed recently about the possibility of Devara 2.

Kalyan Ram recently stated that Devara 2 will begin after the completion of NTRNeel and condemned the rumours of shelving the film. Devara 2 will definitely have a sky high hype with the blockbuster success of Devara.