PVR Cinemas and INOX Leisure Limited met today to discuss a joint venture together. In what was a successful board meeting, the two theatre giants decided to merge their operations together to create a joint venture together.
PVR Cinemas and INOX are the go-to theatre chains when it comes to leisureful theatrical viewing. They have made a name for themselves by consistently delivering in terms of world-class audio and video quality.
The new venture will be named PVR INOX Limited with the branding of the existing screens to continue as PVR and INOX respectively. New cinemas opened post the merger will be branded as PVR INOX. They will operate 1500+ screens across India.
Ajay Bijli will be appointed as the Managing Director and Sanjeev Kumar would be appointed as the Executive Director. Pawan Kumar will hold the role of Non-Executive Chairman.
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