Actor NTR has approached the Delhi High Court seeking protection of his personality rights. He filed a petition requesting the court to restrict the use of his name and photographs for commercial purposes without his permission. NTR explained to the court that his stardom and image were being misused illegally, causing a violation of his personal rights.
In his petition, NTR highlighted that several social media platforms and e-commerce companies have been using his photos and name without authorization. These platforms have allegedly used his image for promotions and product sales. He stated that such acts clearly violate his personal rights and his publicity rights.
At present, NTR enjoys massive popularity not only in the Telugu states but globally. With his rising fame, the use of his name and image has increased worldwide. NTR urged the Delhi High Court to put an end to the actions of companies that are gaining illegal profits by exploiting his image and popularity.
The petition was heard by Justice Manmeet Pritam Singh Arora of the Delhi High Court, and the court acknowledged the need to protect NTR’s personality rights. It issued directives to social media and e-commerce platforms to act on NTR’s complaints without delay.
The court’s orders were clear and strict. Under the IT Rules 2021, the platforms are required to take appropriate action within three days (72 hours) of receiving a complaint from NTR. The orders also instruct the immediate removal of any unauthorized content or profiles using his photos or name.