Looks like the troubles for the Telugu film industry are not going to end soon. With theatres opening and film shootings resuming, it was expected that life will finally get to normal. However, the producers and exhibitors might continue to face issues even with normalcy restored as the AP government is firm on its orders.
Reportedly, AP CM Jaganmohan Reddy has asked his aides to not approach him on the issue of ticket rate slabs that he had earlier imposed.
The Chief Minister is quite firm on this move and reportedly not willing to go back on the price rates. This decision has put the producers and exhibitors in a spot of bother as they will be already operating at 50% occupancy leading to low returns.
While the AP government recently released an order that tweaked the earlier rules of AP Cinema Regulation Rules, 1970, the ticket prices is an area completely in hands of the government. The government, after its due diligence and after verifying producers’ and exhibitors’ requests can change the ticket prices from time to time.
Meanwhile, the government has also declared that the theaters across AP will function only with 50% occupancy. Further decisions on whether to allow full occupancy will be taken only in October.
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