The much-anticipated Pushpa 2 is facing unexpected challenges with its special shows, as exhibitors struggle to attract buyers offering high prices. Traditionally, special shows of star heroes generate massive bids from fan groups, eager to showcase their hero’s dominance at the box office. However, for Pushpa 2, this trend has taken a surprising turn.
One major factor appears to be the lack of interest from Mega fans, who have historically played a crucial role in Allu Arjun’s benefit shows. The ongoing rift between Mega Family fans and Allu Arjun is reportedly the reason behind this shift. Despite Allu Arjun’s immense popularity among families and youth—who drive strong collections from the second day onward—his films have faced relative struggles in achieving record-breaking openings.
This absence of enthusiasm from Mega fans has put pressure on exhibitors and distributors to compensate. They are now planning to sell premiere tickets at significantly higher prices directly at counters. The strategy aims to maximize revenue from the anticipated high demand for Pushpa 2’s special shows, given the film’s enormous buzz and audience expectations.
However, buyers expected competitive offers for benefit shows, especially in major centers, which has not materialized. The situation poses risks, particularly in smaller centers where pricing strategies can impact footfalls. While hopes remain high for audience turnout despite increased rates, it remains to be seen how this strategy will unfold as the release date nears. The outcome of this issue will undoubtedly shape the future dynamics of special shows for Pushpa 2.
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