Pawan Kalyan’s OG was released in theaters on September 25th in Telugu, Tamil, and Hindi. But the team did not put any effort into promoting the film in Tamil and Hindi, and it had a low-key release. Now, the film’s OTT partner, Netflix, will have to take OG’s reach to the next level.
The action drama did not release in national multiplex screens in North India due to the 4-week OTT deal. With all these, the film sees very negligible numbers from other languages, and all the numbers are coming from Telugu only.
In Telugu the movie is doing very well, and it posts 225 Cr+ gross in the 1st weekend alone, giving the much-needed comeback for Pawan Kalyan, and he showcases his stardom.
Both Sujeeth and Thaman officially stated that they are turning OG into a franchise, and the film will have a prequel and sequel. A franchise film needs to have a pan-India appeal, but OG missed the chance to get it in theaters due to all the reasons.
Pawan Kalyan’s OG can go bigger after OTT Release
But the film can turn the tables upon its digital release, as the popular digital platform Netflix bags OTT rights of OG, and the movie will stream on it in the last week of October. The movie needs to attract a massive viewership, and it has to create hype like a big franchise among all Indian audiences.
Then the next parts from OG will have a huge craze pan-India-wide, and the makers also can spend the budget according to the requirement and mount it on a huge scale.