Naga Chaitanya’s action thriller Custody was released yesterday to mostly mixed reviews. While the audience appreciated some action elements and the basic premise, the overall treatment of the subject was disappointing and many felt Venkat Prabhu could have handled the thriller elements better.
The film had a disastrous opening day in all territories. In Nizam, Custody has collected a miserable Rs 75 lakh share, and East has done a day 1 business of 11L while Guntur has fetched Rs 20L including hires. Nellore has added Rs 10L to the film and Custody was able to collect around Rs 2Cr share in Telugu states. The worldwide day 1 collection stands in the range of 2.5Cr it is a disastrous start for the film. Theatricals are valued at 21Cr and a breakeven looks extremely difficult.
Custody starred Arvind Swami, Sarath Kumar, Krithi Shetty, Priyamani, Premji, Vennela Kishore, Sampath Raj, and Ramki in key roles. Ilayaraja and Yuvan Shankar Raja have composed tunes for this bilingual project. Produced by Srinivasa Chitturi under Srinivasaa Silver Screen banner, Custoy is the first-ever collaboration between Naga Chaitanya and Venkat Prabhu.