Mythri Movie Makers have established themselves as a leading production house in Tollywood giving several blockbusters in the last decade. Recently, the organization entered the distribution business in Nizam and has been behind several successful films including the recent Tollywood blockbuster HanuMan. The presence of Mythri has also brought a good change in collection reports.
Normally, there is no need for any manipulation in collections but our distributors and producers have been unnecessarily doing this. If everyone provides genuine collections then it will be good for everyone and even for trade. This can help understand the movie’s scope and Hero’s market.
If we see the overseas market, Rentrak will report official numbers so no one has a problem understanding a film’s true business. But here, most of the distributors and producers hesitate to report genuine collections.
But Mythri Movie Makers are setting a new benchmark in Nizam by providing real collection data from beginning. Waltair Veerayya, Veera Simha Reddy, Adipurush, Salaar and now HanuMan are some of the best examples where Mythri provided real data with all the details to everyone. As per the updates, HanuMan has collected 62.68Cr gross in 3 weeks and a share of 30.65Cr [Without GST] in Nizam.
This is a great change in the distribution model and hope other regions and distributors/producers also adopt this model.
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