PVR is an exceptionally popular multiplex chain in India. Known for their top-notch theatrical standards and exorbitant food prices, it is the No. 1 choice for moviegoers in all major cities. Needless to say, this Mumbai-based company has acquired INOX to become the biggest multiplex chain in the country.
On the other hand, Malayalam cinema is having a dream run at the ticket window, delivering ‘Blockbusters’ one after another. Their latest release, Aadu Jeevitham (2024), is performing well worldwide, shattering multiple box-office records. However, things aren’t smooth between this film fraternity and PVR-INOX.
It all began when a group of individuals from the ‘Kerala Film Producers Association’ established a company called ‘PDC’ and mandated all the exhibitors to purchase digital prints from them. This didn’t go well with PVR-INOX, who eventually refused to follow the mandated direction. As a result, they’ve suspended Malayalam films (including dubbed ones) from being screened at their multiplexes worldwide.
This is certainly a massive blow for Mollywood, especially when a film is performing well at the cinemas. However, PVR-INOX is reportedly in no mood to lift the ban unless the producers association lifts the mandate.
We are hiring passionate and enthusiastic content writers who can create original stories. If you are interested in full time, part time or freelancing, email us at jobs@tracktollywood.com. You need to work a 5 hour shift and be available to write articles. Kindly include your sample articles. Applications without sample articles will not be encouraged.