During the pre-release event of Anudeep KV’s First Day First Show, Megastar Chiranjeevi honored the event as a special guest. During the event, he spoke about the audience’s mindset to come to the theatres as opposed to watching films on OTT.
He said, “For a while now, the industry has been confused about the audiences. The main doubt has been whether the audiences will come to the cinema halls or not. But the truth is nothing has changed except our thinking. The audiences still want to go to the theatres to watch a film.”
“Having said that, I agree that people will watch films on OTT from the comfort of their homes on TV, laptops, and smartphones. But that does not mean that they do not want to come to the theatres. This is just our false assumption.”
He further added, “But this is true under only one condition, the content of the film has to be good. Only then, the audiences will be satisfied that they paid their money’s worth. We as an industry have to ensure that we make engaging and entertaining films for them. Recent releases like Sita Ramam, Bimbisara, and the recent Karthikeya 2 are just proof of that. These films capture the audiences for 2+ hours, which is why they worked in theatres.”
“There is no need to fear that the audiences have changed and whatnot. As long as the content is good they will come. If the film is bad it will crash in 2 days. Even my film Acharya is proof of that, content is always the most important aspect” he concluded.
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