Masooda a small movie is the latest sensation in Tollywood. Critics and audiences are getting glued to this horror movie. The movie has received excellent reviews and also doing well at box office. The first three days have been terrific and the returns at the boxoffice are only growing day by day.
The film started with less screens and ordinary start at Box office. But with positive WOM the movie has jumped over day2 and trended like Day1 << Day2 << Day3 . On Day3 the film has collected more than triple of 1st day collections. Hyderabad city is the biggest revenue territory for Masooda. In nizam the film has collected around 1.3Cr gross for the 1st weekend , in Andhra pradesh the film has collected around 1Cr gross for the weekend.
Yesteryear actress Sangeetha has played a mother role in the movie who is on a mission to save her adolescent daughter from evil forces. She had always a good image as an actor and with this role she showed her potential once at again with a terrific performance.
Upcoming Actor Thiruveer also has impressed with his natural act while Bandhavi Sridhar was convincing in the role of a possessed girl.
The debut director Sai Kiran had did a fantastic job in dealing an interesting screenplay that keeps audience puzzled in second half. Horror genre was mixed with comedy from few years and its glory has been brought back by this debutant director.
As a result the collections are increasing as word of mouth is strongly growing. The third day has seen collections that are thrice that of day 1. This shows that content is the king any day.
Horror genre has good target audience in Telugu but the market hasn’t been explored much. Previously movies like Arundhati went on to become one of the leading grossers of that time. Hope the trend begins once again with the success of Masooda.
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