It is very common for stars and celebrities to feature in advertisements and promotions as they have a certain brand value. When fans of the star watch their favorite actor in such ads, it convinces them to buy what they endorse.
This is very common in the Hindi Film Industry and is only growing now in Tollywood. Only a few big stars feature in ads in Tollywood, namely, Mahesh Babu, and Allu Arjun, JR.NTR and more recently, Ram Charan. Mahesh Babu has featured in Denver ads, Thums Up, Mountain Dew, and so on.
Mahesh has never shied away from brand endorsements and has always been open to any form of promotion. This is a great way to make money when the actors are free from shooting as the brand pay a lot of money to the huge stars.
Mahesh Babu has now signed a 9-crore deal with Zee Telugu for participating in Zee Telugu shows and serials. Mahesh will simply have to feature in some of the shows as a part of the promotions. Although this is legitimate, people look down upon such things.
Mahesh Babu’s fans are also not pleased with his decision. They do not want Mahesh to promote dance shows and serials as they fear it will spoil his image.
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