Due to the success of the recent releases in the form of Bimbisara and Sita Ramam, the buzz around the Telugu Film Industry has been positive. Everyone was looking forward to the next weekend’s releases Macherla and Karthikeya 2.
While one of the two has been running strongly, the other has crashed at the box office and there are no prices for guessing which is which. Nithin’s Macherla Niyojakavargam was released in theatres on 12th August and fared decently well on the first day.
Despite the negative talk and reviews, it managed to collect decent opening day figures. However, the negative reviews quickly worked in the downfall of the film. It failed to continue the same momentum in the following days.
After day 1, the day 2 and day 3 collections have been disastrous and the film crashed. The theatricals of the film are valued at 20+ crores and the movie is nowhere near that mark. At this rate, the movie is heading towards a single-digit closing share.
Macherla Niyojakavargam also stars Krithi Shetty, Catherine Tresa, and Samuthirakani in the lead roles. MS Rajashekar Reddy is the director of the film and Swara Sagar Mahati is the music director. The film is releasing on OTT on 9th September.