Leo’s Hindi OTT response highlights the missed market potential. It is widely known that Thalapathy Vijay’s Leo started streaming on OTT recently. Though, a section of audiences felt disappointed with the OTT version being the same as the theatrical version, many audiences have given good response. Especially, Leo’s Hindi OTT response highlights the missed market potential.
The producers of Leo first promised that they will promote the film massively in Hindi, but they did not do a single promotional event for Hindi and even the film did not have a proper theatrical release because of the 4-week OTT deal the film was released in non-national multiplexes.
However still, the film went on to collect 30Cr net in the Hindi version, which is a sensational achievement as the film gathered such a big number without promotions and non-national multiplexes release. If the makers had promoted well and released in National Plexes then the numbers would have been very bigger.
The producers of Leo completely underestimated the combination of Lokesh Kanagaraj and Vijay with LCU brand in Hindi markets. Definitely there was a giant potential, but it got wasted. Now on Netflix the Hindi version is trending at no 1 position, which shows how much interest the Hindi audiences are showing in watching the film.
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