With the pandemic delaying a number of theatrical releases, movie makers who can’t afford to wait for long are going for OTT platforms. Amazon Prime Video, Aha, and Netflix have been the favourite of Tollywood filmmakers for quite some time.
These platforms have dished out some successful and quality films ever since the Covid infused lockdown. With the digital release being the best bet for a number of movie makers right now, Tollywood producers are now being approached by OTTs. Amazon Prime in particular is showing keen interest in movies that are in the final leg or completed.
However, this situation is turning out to be quite troublesome for Amazon in lot of cases. The makers are quoting exorbitant amounts and refusing to come down in many instances. Amazon on the other hand is not finding these rates viable resulting in no deal.
Amazon Prime meanwhile is treading cautiously especially considering the recent past. The OTT giant bought rights for a number of films for direct releases and faced huge losses. The makers and their refusal to budge despite having a smaller film with no big names and USP are causing the streaming platform to avoid Tollywood in most cases.
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