Jio Hotstar has teamed up with OpenAI to introduce AI-powered voice recommendations, allowing users to discover content based on mood, intent, or context. The feature aims to deliver a more personalized viewing experience across live and on-demand content.
With the help of AI, Jio Hotstar tackles the ‘what to watch’ challenge by utilizing Multilingual Cognitive Search, transforming scroll fatigue into valuable, human-focused exploration.
Viewers can effortlessly express their intent, mood, or context through speech and receive immediate, intelligent recommendations tailored to their needs. The ChatGPT voice assistant eliminates the limitations of keyword-based searches by offering suggestions not only for what users explicitly request but also for what they haven’t realized they were seeking, creating a deeper and more enriching entertainment experience.
Uday Shankar, Vice Chairman of JioStar, stated that AI represents a groundbreaking change for the media and entertainment sector. “It fundamentally disrupts every aspect of the value chain, from conceptualisation and production to discovery and monetisation.
As a tech-native, user-first platform, JioStar is embedding AI at the very core of the user experience. Our partnership with OpenAI will allow viewers to discover, engage with, and even curate content simply using their voice. This is a fundamental reimagining of the entertainment experience; one that anticipates culture and feels deeply personal to every viewer,” as per a press release.