There should be a discussion always between producers and distributors regarding the release date of a film. When the producers of SSMB28 asked distributors about which release date would be better for the film, it is being said that most of them said that only Sankranti season will be the best.
The suggestion of distributors is right because we know that SSMB28 movie has done a huge pre-release business and Sankranthi will be the best season for the combo of Mahesh and Trivikram as they are both favorites for the family audience.
Also, if the film is released for Sankranti, then everyone involved in the film will not have to worry about other releases competition. Even if any Pan Indian film comes to compete with the film, SSMB28 will be the first choice for the Telugu audience, especially for the family audience.
We have to see which date will the producers will fix finally. The shooting of the film is expected to be completed before July, and from there on Mahesh is expected to join the pre-production works of SS Rajamouli film later this year, and he will also work simultaneously for the promotions of Trivikram’s film according to release date.
After almost 12 years, Mahesh Babu and Trivikram are coming together with this movie, Pooja Hegde and Sri Leela are playing the heroines. Thaman is composing the music for the film while Naveen Nooli is handling the editing duties and Harika and Hasini Creations are producing the film.