Normally whenever there is a cricket match of Team India, the box office will see a hit, and if our country plays against Pak, it will even impact biggies. However, the Asia Cup match between India and Pakistan failed to impact the box office collections of Teja Sajja’s Mirai and other films this weekend.
As said above, cricket matches, especially ICC or multinational tournaments, have always affected the collections of movies, and that is the reason even movie teams postpone the release whenever there are big matches for Team India.
But surprisingly today, despite the Asia Cup match between India and Pakistan, the box office did not see any impact.
All films—Mirai, Kishkindhapuri, Little Hearts, Lokah, and Demon Slayer—are having their biggest days at the box office. There might be many analyses for people losing interest in cricket.
But this is a good relief for theater owners, especially after a long time. Telugu theater owners see a big relief with continuous housefuls this weekend, and they are very happy that audiences are coming out for movies continuously.