It’s wedding time for South Indian actresses, as we know Thalaivi Nayanthara has recently married director Vignesh Shivan. Their wedding was celebrated in grand scale and celebrities from Bollywood to Kollywood attended the event.
The event was also streamed on Netflix, and for this the celebrity couple charged crores of rupees for the OTT rights. Another South Indian star heroine Hansika will be marrying in few days and the streaming rights are already bagged by Disney + Hotstar for a fancy price.
Celebrities especially of film industry enjoy the limelight. Everyone is keen to follow their lives closely, especially the fans. Hence, film industry celebrities enjoy a stardom beyond cinema.
Weddings are special events in our culture, they are like festivals across religions not only for the bride and groom but also for the family and friends. Celebrities are treated like family, especially in South India.
Therefore, their weddings attract maximum attention. This is where TV channels, OTT platforms step in to broadcast these most awaited events.
A decade back when there were only TV channels, celebrities used to telecast the live, for example JR NTR and Ram Charan wedding. Film and political personality visit the venue and fans enjoy the lighter moments in the event and cherish the memories.
Times have changed, now these star weddings are being shot and glamorized and provided as beautiful content. This trend started in Bollywood has been adopted by South celebrities.
Nayanthara’s wedding got massive demand on OTT platforms and Netflix got the deal for huge sum of money. Following her footsteps, Hansika also sold the streaming rights of her wedding to Disney + Hotstar.
This trend of commercializing the weddings which are generally done in public presence have critics as well. This idea of generating profits out of their stardom from personal events is not right according to some. However, for celebrities their fame is an investment.
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