For small and medium-budget films, creating buzz is crucial. Despite having big names, the buzz is not guaranteed. In the case of Hanuman, the teaser played a crucial role, creating massive buzz. After the songs were released, they clicked well, and the trailer had a positive impact. However, many feel the teaser was better
During promotions, Dilraju emerged as a key factor in generating buzz for Hanuman. The team cited industry pressure to postpone the film, with Dilraju stating that theaters would be allocated based on stardom. This added fuel to claims of industry pressure. Despite this, the Hanuman team marketed superbly, creating a strong pre-release buzz. The film received unanimous positive reviews, becoming the all-time Sankranthi biggest grosser, surpassing Ala Vaikunthapurramuloo
Trade experts and audiences now believe that, despite apparent ego clashes, Dilraju played a significant role in benefiting Hanuman, with the team leveraging his points for effective marketing