Guntur Kaaram is released in theaters for Sankranthi and opens with below-par WOM and reviews. Despite this, the film managed to collect more than 180Cr gross worldwide and collected close to 115Cr share, including GST. Even excluding GST, the film has collected more than 100Cr share and becomes the 5th consecutive 100Cr share film for Mahesh Babu.
The film’s digital rights were bought by Netflix for a record price in Mahesh Babu and Trivikram’s careers. It was the biggest price for a regional Tollywood film. The deal is to stream after 28 days post-theatrical release. The film started streaming on Netflix on 9th February.
Guntur Kaaram Storms Netflix
The film is streaming on Netflix from 9th February in all major Indian languages. Guntur Kaaram storms Netflix within no time, with multiple languages trending top 10 on Netflix. The Telugu version is trending at the 1st position, the Hindi version at the 3rd position, and the Tamil version at the 5th position. Trending other versions within a very short time is surprising.
With Mahesh Babu and Trivikram’s popularity, the song Kurchi Madathapetti’s sensational reach on the internet created buzz on the film post-release. The reach of the song beyond the Telugu language helps the film to trend on Netflix in other languages too.