Gaami released on February 8th to unanimous positive reviews and big appreciations. The movie has created very good craze with trailer and other promotional content. The biggest advantage of the film is an visual spectacle, These kind of films works very well at Box office.
The movie has all positive factors, Unanimous positive reviews and Huge audiences anticipation. With all these factors normally the film should work so huge at Box office. On day 1 it starts on a strong note with close to 4.5Cr share worldwide. Normally the trend should be it should witness a bigger jump on day 2 and day 3. The trend should be day 3 is bigger than day 2, Day 2 is bigger than day 1.
But Gaami is performing on the reverse way. Day 1 opens very strong numbers and Day 2 it witnesses a drop over day 1. The movie collected less than 2/3 of day 1. And on day 3 it drops than day 2. The trend of the film is day 1 is bigger than day 2 and day 2 is bigger than day 3.
This definitely showcasing the reviews and WOM are not similar. The reviews are unanimously positive, But WOM seems not that kind of unanimous. If WOM is similar to reviews the film could have collected very huge numbers.The movie is definitely a success as the theatrical rights are very low. It achieves breakeven is weekend. But normally when small or medium budget crazy films does wonders when it opens with unanimous positive reviews. Gaami is not doing that
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