Mythri Movie makers production house is one of the top most production houses in the Telugu film industry. After making successful films with star heroes, they entered into the field of distribution in the Nizam region. Nizam is one of the prominent areas for the Telugu film industry. However Mythri movies faced their first setback in distribution in the form of Adipurush.
Mythri movies had newly entered the nizam distribution, and they released their own movies Waltair veerayya and Veera simha Reddy during this year’s Sankranthi season. While Veera Simha Reddy was a decent success, Chiranjeevi’s Waltair Veerayya was a massive blockbuster at the box office.
So, the distribution debut of Mythri movies was a grand success and after that they did not buy any medium budget or big budget movies, and they released a few movies on a commission basis. As their third distribution venture, Mythri Movies got Adipurush in to their hands from Dil Raju and they ended up buying the film at the last minute in the Nizam area for 60 Crores in which 10 Crores amount was recoverable.
However, Adipurush disappointed everyone with its dismal performance at the box office and became the setback for Mythri movies in distribution. The film, Adipurush in Nizam has collected around 34 Crores share in the 1st week, and mostly it will end in the range of 37 Crores. Which means mythri will face a direct loss of around 13 Crores and as far as the break even is considered, the film should collect a share of 50 Crores in Nizam which is almost impossible now.
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