After setting the overseas box office on fire and creating a benchmark for Mollywood, Mohanlal’s Empuraan starts Kerala market bookings in brutal mode. The Kerala advance bookings opened today, and the film went to 95K/hour bookings in Book My Show, which is tough for even pan-India biggies.
The audiences seem absolutely mad to watch the film in theaters. Already, the day 1 tickets are almost sold out in most of the theaters, and the rage of bookings is not only limited to opening day but for the entire 1st week itself.
Empuraan Bookings on a Fire Mode
The bookings are going on fire mode. It is widely known that the film is getting released on Thursday. So, for a weekday, this kind of booking indicates that it will be a rampage on Monday, which is an Eid holiday.
Even films like Pushpa 2, Kalki, and Jawan also did not see this kind of pre-sales per hour in online ticket bookings. Till now, Pushpa 2 was the highest in hourly trending with around 85K, and L2: Empuraan goes more than 90K and creates a new benchmark.
Mohanlal’s Empuraan is all set to become the highest-grosser for Malayalam Cinema
No film in Kerala has crossed 100 Cr gross in its full run, but Mohanlal’s Empuraan starts Kerala market bookings in brutal mode, and looking at the trend, it will not only stop at the 100 Cr benchmark but even eye the 150 Cr and 200 Cr marks at this pace.
Marakaar is the best opening for a Mollywood film with a 20 Cr gross. Empuraan has already crossed this opening with advance bookings alone, and a 50 Cr range opening is expected by the trade at the worldwide box office, which means 2.5 times the previous record.