If you see combination-wise, both Dunki and Salaar were massive projects with a big director and a big hero coming together. Both the movies had tremendous potential to collect Rs 1000 crores. However, both the movies are quite far from that mark even though the content was decent and reviews were positive for both films. The reason for this is both Dunki and Salaar took the audience for granted.
Coming to Shahrukh Khan’s Dunki, the promotions were close to nil and their only plan was to release content from the film in the form of Dunki drop1, Dunki drop2 and so on which failed miserably as the audience did not have any clue what content is being released.
When this strategy failed, the makers still continued with the same strategy which affected the film’s buzz very badly and resulted in below below-par opening and same trend continues with even the closing figures will be much lower than what it could have done.
Coming to the Salaar, there was absolutely no need of promotions in Telugu. But it was needed in other languages. Had the makers promoted well in other languages then definitely the numbers would have been double the numbers that we are seeing now. Even Shobu Yarlagadde, the Baahubali producer felt the same.
The makers of Salaar even released their best content very late. The songs and action trailer was released just 3-4 days before the release. There were no events or at least press meets in other languages.
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