Dum Masala, the first single of Mahesh and Trivikram’s Guntur Kaaram’s hype falls short of expectations. It is widely known that there was massive hype for the single as it came in a perfect combination of Trivikram – Mahesh Babu and Thaman. Also, Trivikram-Thaman’s recent film Ala Vaikunthapurramuloo songs created a sensation.
The 1st single of Guntur Kaaram, Dum Masala song, was released, and it created a sensation with 17M+ views and created a record for any song in Tollywood for 24 hours views. Still, after that, the song’s trending is not that great. On the 2nd day, it was decent, but on the 3rd day, the song did not even reach 1M views. Getting 100 million is out of reach for the song at this pace.
Thaman has undoubtedly delivered a good song, as he gets mostly positive responses on social media. However, because of the massive hype, Dum Masala has fallen short of expectations, or the song’s genre might also have a negative effect. The team also wanted to release a melody song at first, but as it was getting delayed, they opted for this one.
Another main reason is the lyrical video, which did a lot of damage. The lyrical cut might not have worked for the audience. It worked very well for fans because it had many fan moments, but it could have been better for the common audiences.
Only the content excites the audiences, and Dum Masala’s lyrical video showed significantly less content from the film as except for Mahesh’s smoking shots, there was nothing. Even people who liked this song were primarily interested in listening to it on audio platforms as the lyrical video offered little to them.
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