With all the biggies conquering the box office, the release of new movies became a Herculean task. With the movies going pan – India, the number game has changed at the box office. So the buyers and distributors are sharpening their number knowledge and planning the movies accordingly. The next litmus test is for Megastar’s Acharya.
Acharya is all set to release on 29th April. The movie has immense craze as Koratala is joining hands with Megastar for the first time. And another USP is Ram Charan joining the film. Chiranjeevi- Ramcharan- Koratala Siva – Manisarma music is one of the biggest combinations in Telugu cinema.
But the film has failed to create the buzz with promotional content. The Lahe Lahe song was hit but it got released a long back. Later the two singles Nellambari and Sanaa Kashtam didn’t do well with the listeners. Apart from that the trailer that released last week failed to create the hype.
After RRR and KGF2’s box office storm Acharya is releasing. The team has already dropped pan india release plans. And now even in Telugu it may tough to grab the family audience to the theatres. Family audience already saw the two biggies. It is not easy to bring them back to the theatres especially with the hiked ticket prices. The distributors are already started negotiating the prices. But the Makers are not interested to reduce the prices. Trade analysts are finding difficult to predict the numbers for Acharya.
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