Chinna’s (Chithha) blockbuster success led to massive OTT and satellite deals. It is widely known that Siddharth’s latest blockbuster Chithha released as a small film and performed good at Tamil theaters and in Telugu, it received good word of mouth but did not work as in Tamil. The movie now hit a jackpot with non-theatrical, satellite, and OTT rights. If all the rights put together of the film, the film is said to be sold for 15Crs, which recovers the total budget of the film. The OTT streaming partner of Chinna is Disney Hot Star.
The film, made with a sensitive backdrop, features Siddharth in an intense role, with Nimisha Sajayan as his love interest and Sahasra Shree playing his niece. Chittha was released on September 28th in Tamil, and it was released on October 6th in Telugu. Though it did not fare well in Telugu, it was able to get massive OTT and satellite deals.
Chithha features a talented crew, including Balaji Subramanyam (cinematography), Suresh A Prasad (editing), CS Balachandar (art direction), and Vinoth Thanigasalam (sound design), with music by Dhibu Ninan Thomas and background music by Vishal Chandrasekhar.
The film tells us the story of Eeshwar alias Chinna (Siddharth) works in a municipal office in Yadadri town of Telangana. He is deeply connected to his elder brother’s daughter Chitti/Sundari and daily drops and brings her back from the school. Occasionally, he passes time with his friend, who is an SI. Shakti (Nimisha Sajayan), the girl he fell in love with while in college, joins as a sanitation worker in his office.
Eeshwar’s love life gets better as Shakti starts loving him again. In a shocking turn of events, Chinna gets accused of abusing Munni, his friend’s niece. His friend and family believe that it was Chinna who committed the rape. At the same time, Chitti goes missing. Was it really Chinna who raped Munni? Who did kidnap Chinni ? Did the truth in the rape allegations against Chinna came out? Was he able to find Chinna? Answers to these questions form the rest of the story.