AMB Victory, the premium multiplex at RTC Cross Road in Hyderabad, has joined the UFO Cine Media Network. The new cinema is being promoted as “Hyderabad’s most premium cinema destination.”
What AMB Victory Offers
AMB Victory comes with seven premium screens, including an IMAX screen. It also features 4K RGB laser projection, and it is billed as having one of the largest cinema screens in the country.
AMB Victory at a Glance
- Location: RTC Cross Road, Hyderabad
- Screens: 7 premium screens, including IMAX
- Projection: 4K RGB laser
- Big Draw: One of the largest cinema screens
What the UFO Tie-Up Means
UFO Cine Media Network is one of India’s biggest in-cinema advertising networks. By joining it, AMB Victory becomes part of UFO’s network for on-screen advertising, giving brands access to audiences at one of Hyderabad’s most high-profile new cinemas.
The UFO Moviez group also offers cinema solutions, including its Magnova premium large format.
IMAX Returns to Hyderabad
The biggest talking point around AMB Victory is IMAX. Hyderabad hasn’t had an IMAX screen since the famous Prasads IMAX closed in 2015.
Earlier this year, IMAX and Asian Cinemas announced a deal for three new IMAX with Laser locations under the AMB Cinemas brand, two of them in Hyderabad. The first, at RTC Cross Road, is set to open before the end of 2026.
Ready for Varanasi
The timing has excited fans. The makers of Mahesh Babu and SS Rajamouli’s Varanasi have already said audiences can “experience Varanasi in IMAX in Hyderabad” when the film releases on April 7, 2027.
AMB Cinemas, run by Mahesh Babu in partnership with Asian Cinemas, first made its name with AMB Cinemas in Gachibowli, which became one of Hyderabad’s most popular multiplexes.
A Big Boost for RTC Cross Road
RTC Cross Road has long been the heart of Hyderabad’s movie culture, famous for its single-screen theatres and first-day celebrations. A premium IMAX multiplex there gives the area a modern landmark while keeping its movie-going tradition alive.
