Re-releases have come as a boon for fans of Telugu heroes and their fans. The idea of viewing vintage classics and old blockbusters of their favorite heroes in a theatre will surely excite fans. Something similar was planned for Allu Arjun fans on the occasion of his birthday, but things went out of control pretty soon.
With the re-release of this Desamuduru, the commercial entertainer, Allu Arjun fans have created a problem with over enthusiasm and stupidity. The screen at Hyderabad’s renowned Sandhya 70MM theatre was broken and damaged today while Desamuduru’s special performance was taking place, incidentally, by overly enthusiastic fans.
Sometimes the celebrations of fans during re-releases are going beyond control which is proving very costly for the theatre owners. This is the main reason for most of the theater owners not willing to allow their theaters for special and fan shows.
Over the past few months, this vandalism has emerged as a major problem for theatre management and they are facing massive losses. These losses ran into lakhs for many theatres. In many places, chairs and screens were also damaged much to theatre management’s disarray.
Releasing old hit movies has become commonplace in modern times, but this is the first time Allu Arjun has had one of his older movies given a second opportunity on the big screen as a celebration of his 20 years in the industry and also his birthday. Desamuduru, which came out in 2007, was one of Allu Arjun’s biggest box office successes at the moment and increased his star status.
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