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Adult Content to Devotional Content

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Vibhu Agarwal, founder and CEO of Ullu, a video streaming platform primarily known for adult content, has launched a mythological OTT service called Hari Om, set to launch in June 2024 that will host only ‘U’ rated content, or programming that is suitable for all age groups.

Hari Om is a destination for experiencing Indian heritage and religious content and with increasing global interest amongst younger audiences towards such themes, will delve into stories of Indian culture, and spirituality, the company said in a statement. 

Hari Om, showcasing cultural and religious content, will launch in June 2024 with a line-up of more than 20 mythological shows.

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As Indians, it is essential for us to know our roots, culture, tradition, and heritage to develop a sense of pride and respect for it. Recognizing the demand among senior citizens and younger audiences to explore Indian mythology, Hari Om is designed for family audiences worldwide,” Agarwal said in a statement.

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