It is very well known to everyone that the most awaited movie of Prabhas – Om Raut’s Adipurush is just about 8 days away from its worldwide release. The expectations around the movie are sky-high be it in the Prabhas fans, neutral audience or even the trade circles. So, it is natural that the theatrical rights of the film getting massive offers. However, the film saw an unexpected dip in its business of Telugu States.
Adipurush Telugu states rights have been bought by People Media Factory for 170 Crores. However, the internal business did not go as expected for bigger prices as the top distributors back stepped seeing these rates which has now put the buyer in a big risk. Now the Telugu States buyer of Adipurush is in a huge risk with a more than 50 Crores deficit.
The Nizam rights of Adipurush have been bought by Mythri Movies for 50 Crores NRA. Andhra [6 Territories] region’s business is. done for 50 Crores NRA. Ceded rights are closed at 17.5 Crores NRA. The total amount for which the movie was bought is 170 Crores. Now the buyer has a risk amount of 52.5 Crores as NRA business is does at 117.5 Crores.
The film should get miracle numbers to cover the deficit of 52.5 Crores. Meanwhile, the distributors will be happy if Adipurush film collects 120 Crores share in the Telugu States as that figure is the break even point for them.
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