Adipurush got off to a good start last week and continued a solid show over the weekend owing to initial hype and good advance bookings. This film, however, went for a freefall and crashed once weekdays arrived and Mondays and Tuesdays have been disastrous for the film.
Over the last few days, the film has also faced some legal threats and demands from The All India Cine Workers Association for a complete ban on the movie. Because of poor talk for half baked output of the movie, Prabhas‘ Adipurush is now heading towards being a disaster. Om Raut’s poor direction, shoddy VFX and Manoj Muntashir’s below par dialogues came under severe scanner post the movie’s release.
The film has collected around 305 Crores gross worldwide for 5 days and the breakeven is at 600 Crores gross. At this pace, the film may close to under 400 Crores gross in its closing.
In order to cut down on the losses, the makers have slashed the prices in PVR, Inox, and Cinepolis along with some multiplex chains for 3 D version. For the 22nd and 23rd of June, the prices have been brought down to Rs 150/- for the 3 D version. The makers have released a marketing campaign with the caption ” Ab Har Bharatiya Dekhega (Now Every Indian Will Watch) in a bid to get the audience excited about the film.
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