A costly mistake by the Leo makers led to the loss of crores in revenue. It is widely known that the upcoming action thriller, Leo, is just 3 days away from its theatrical release. Leo definitely has created a massive craze in all territories, not only in Tamil but in Telugu as well.
The advance bookings for the film have started on a sensational note everywhere. But the makers of Leo really underestimated the Hindi market for the film, definitely the movie had potential to create a good craze in North audience, but the makers opted for a 4 week OTT deal which resulted in a costly mistake that cost them loss of crores in revenue.
Leo will not be released in Hindi Multiplexes, and it will be limited to single screens and also the team did not concentrate on anything on Hindi market as they did not even plan a single promotion for them despite having Sanjay Dutt in a major role.
Certainly, the Hindi market is a huge market, and we have seen how some small films from the South had collected huge numbers at the box office. Leo’s makers should have aimed for the Hindi market, but they missed it, and it was a costly mistake that led to the loss of crores of revenue.
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