HomeMovie News2018 is likely to miss a benchmark at the box office due...

2018 is likely to miss a benchmark at the box office due to early OTT release

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Malayalam survival thriller 2018 which has emerged as a massive blockbuster all over is on a record-breaking spree not just in Kerala but in other territories as well. 2018 was released in Telugu states last week and has been performing very well here as well. The film has already achieved all-time blockbuster status in Mollywood but, there is a small roadblock that could stop its victory run.

2018 has collected around Rs 165Cr gross and still, the movie is performing brilliantly in Malayalam and Telugu with continuous good numbers. While the film is doing well theatrically, the digital partner Sony has announced that this film make its digital premiere on 7th June.

This decision might impact the film’s chances of hitting the Rs 200Cr benchmark. While the deal may have been done before the release. The OTT release should have been pushed slightly at least after seeing the box office performance. The makers of 2018 should have negotiated with its digital partners Sony.

See also  2018 Movie proves again Telugu audience are the best audiences

2018 features a massive ensemble cast comprising of Tovino Thomas, Indrans, Kunchacko Boban, Aparna Balamurali, Vineeth Sreenivasan, Asif Ali, Lal and Narain among others. Jude Anothony Joseph has directed this film which was well appreciated for its thrilling elements and natural depiction of 2018 floods.

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