Vijay’s Varisu is currently in its filming stage and will be ready for release for Sankranti 2023. The film is being directed by Vamsi Paidipally and Dil Raju is backing the project this is the first time that Vamsi Paidipally is stepping into the Kollywood market.
Rashmika Mandanna will play the female lead in this big-budget action movie while SS Thaman will compose the music. Varisu is having strong competition during its release from both Kollywood as well as Tollywood biggies. Ajith’s Thunivu, Chiranjeevi’s Waltair Veerayya, Balakrishna’s Veera Simha Reddy, so it’s not going to be easy for Varisu in the Sankranti race.
As we said earlier publicity is very important for any film, but overhyping everything is not good. Most of PR team is continuously hyping the business of Varisu. The audio rights price has been publicised as a record price of about 10Cr, but the reality is different and it’s said to be not even the record price in Vijay’s career.
The same goes for the other non-theatrical business also. The publicised figures are completely different from reality. Coming to the theatrical business the overseas deal is publicized as a record deal, but it’s the same price as recent Vijay and Rajinikanth movies which are priced at 35 Crores. There is no big margin here compared to previous movies.
In the USA the rights have been sold at 5 Crores but the PR team is publicizing it as 7.5 Crores and a Record Price. Not only that, but the PR team is also hyping the producers’ profits.
Now the team is publicizing that Varisu producers are in table profits at a big level like something never happened before. It is normal for any big movie that the producers will be in table profits before the release because of the hero and combo craze.
That’s why even for the films which will be outright disasters also the producers will make profits. Looks like the PR team of Hero Vijay is getting paid a huge amount to publicize in a big way about the film’s numbers.
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