The re-release trend has gained significant success in South India over the past few years. However, audiences eventually grew tired of the constant re-releases. Now, Vijay’s Kushi re-release fails to attract audiences.
Vijay’s old blockbuster, Ghilli (Okkadu remake), was re-released last year and created a sensation and collected huge numbers at the box office. The film opened with 4.3 Cr gross in Tamil Nadu and collected around 25 Cr gross, with a worldwide closing gross of over 30 Cr.
Vijay’s Kushi Re-Release: Huge Disappointment
Producer AM Ratnam, currently facing financial difficulties, had high hopes that the re-release of Vijay’s Kushi would perform significantly better and offer much-needed relief.
But surprisingly, the film did not see many numbers. In Tamil Nadu it opened with just close to 1 Cr gross, and the weekend bookings are also not that great. The film is nowhere near Ghilli Numbers, and it may not even cross Ghilli’s opening day in its full run.