Toxic is one of the costliest films in Indian cinema and easily the biggest budget project ever made in Sandalwood. With a reported budget of over ₹500 crore, the film carries massive expectations across India.
Adding to the pressure, Toxic is releasing alongside Dhurandhar The Revenge, which already has strong buzz in all languages . Because of this competition, Toxic needs to create huge pre-release hype to ensure strong openings at the box office.
Toxic Teaser Out – But Is It Enough?
The team released a new teaser today in all languages as part of its promotional campaign. Compared to earlier promotional material, this teaser is definitely better and more impactful.
The teaser showcases rich visuals, intense action, glamour, bloodshed, style, and swag. The scale looks grand and stylish. However, while the visuals are impressive, the core plot or story line is still not clearly explained.
The world-building in the teaser looks slightly clumsy and not fully structured. The makers have not yet revealed the exciting story angle that can emotionally connect with the audience.
Another noticeable point is that several leading actresses in the film were not even given a proper glimpse in the teaser, which has raised questions among fans.
The Big Positives for Toxic
Despite the promotional concerns, there are strong positives for the film. This is Yash’s first theatrical release after the blockbuster KGF series, which itself makes it an event film. Yash is also said to be involved in the writing process, adding more curiosity around the project.
The massive budget and Pan-India scale automatically create excitement. However, the promotional content so far has not fully matched the expectations created by the film’s scale.
With the release date approaching and competition from Dhurandhar 2, the coming weeks will be crucial. The real question now is will the buzz grow big enough to translate into massive openings at the box office?